59 percent of people in Germany aged 14 and over use AI tools at least occasionally, according to the ARD/ZDF media study 2026. Among 14- to 29-year-olds the figure is 92 percent, among those over 70 just 15. Hardly anyone trusts the tools blindly, though: 54 percent see them as instruments whose output has to be checked when in doubt. 81 percent consider source attribution important or very important, yet only 43 percent of users find the sources behind AI tools transparent.
Our take: the study answers a question that comes up in every AI project – how much automation people are willing to hand to an AI. They already use it; they just want to keep the final say. That is why we build systems in which the machine proposes, shows its sources, and a person approves. Not out of excess caution, but because that is what users expect.